.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outside on a boat dock, The Street's 2002 song "Turn the Page" was blasting out of the stereo. It was a star-aligned, emblematic second, given that the London-trained developer is starting a brand-new section in her fashion trend lifestyle, this time around focusing the job around herself.Andersen's a lot appreciated name menswear brand name was focused, vivid, as well as streetwise. Along with Stel, she revealed in a pre-show job interview, "I need to rest pleasantly at the center of it probably a lot more this time due to the fact that today it is actually a women's damage brand, and it is really a lot more concerning me and my individual referrals." Stel likewise mirrors Andersen's development as an individual. After stopping her pipe, the developer returned home to Jutland in the North of Denmark as well as possessed 2 kids. She is actually certainly not the individual she was back then.Shifting gears in fashion is actually challenging to perform. Brands appear to tackle lifestyles of their very own, and also it is actually quick and easy to become pigeon-holed. Stel brake with several of fashion trend's formalities. The label will reveal in-season, so what is presented will definitely be actually accessible for purchase. Simultaneously, seasonality is actually less important in the Stel formula than significance. Assortments will be pinpointed by variety (01, 02, and 03 were received Copenhagen), the idea being actually that you can easily intermingle parts across "seasons" both in your closet and also on the marketing flooring. Andersen observes no need for a well thought-out garment to be abandoned just because the schedule webpages flip. "The straight interpretation of stel is actually body system," she mentioned, yet it [refers even more to] a fundamental design in a form of industrial means it [additionally describes] a collection of collectibles-- when you talk about a tea service, you would certainly name it a stel. For me, that was fairly an exciting starting factor in terms of the suggestion of generating both antiques, however likewise something that is actually a brand-new base." Possessing styles position on scaffold was actually arbitrary as it proposes numerous allegories. There is actually development, which connects to creating a new label, and also the thought of support relates to her idea that clothes should work with you. Stel is actually, essentially, a type of modular offering, but not one with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers. Movement, firm, as well as empowerment become part of Andersen's strategy. "When I discuss the brand, I have this tagline: customizing that you can glide in, denim you can easily dance in, shirting you can easily take a trip in." Flexibility, pleasure, movement.